Stand Out from Your Competition with Scott McKain
How do you stand out from your competition, so you become their preferred choice in a volatile marketplace? In our homogenized world, companies in every sector–from big-box retail to financial services; from fast food to entrepreneurs–appear more and more alike, as do the tweets and LinkedIn pages of professionals across the country. But if people see you or your company as nothing more than a carbon copy of the competition, how can you expect to attract attention?
Scott reveals the elements that pull you back to the pack – and the Four Cornerstones of Distinction it takes to attain remarkable success. Whether you’re in the ”C-suite” of a multinational company or just vying for your next promotion, you’ll learn how to rise above the fray and make your work unmistakable. With this practical advice, you’ll feel confident stepping up from the competition–and toward success. “Great” isn’t good enough to grow your business anymore. Instead, you must “Create Distinction.”
Key Takeaways
- How to avoid the mistakes of commoditization
- The specific steps you must take to create distinction
- The importance of personal responsibility in organizational growth
Scott McKain
Consultant, Trainer, Keynote Speaker, Best-Selling Author
Scott McKain is an internationally known authority who helps organizations create distinction in every phase of business and teaches the “Ultimate Customer Experience.” Scott is the founder of a consulting and training company that explores the role of ultimate customer experiences in creating enhanced client retention and revenue, and is the author of three Amazon.com #1 business bestsellers; all teaching how to expand profits, increase sales and engage customers.
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